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Ethics and performance: incompatible?

Quelles leçons le "monde des affaires" va t'il retenir de ce brutal retournement de tendances ?

Financière, économique et industrielle, la crise que nous traversons est aussi une profonde crise morale.

Au delà des faillites d'entreprises et des échecs des politiques économiques, ce sont les pratiques et comportements scandaleux qui sont montrés finger.

However, one can already question the sustainability and even the veracity of mea culpa major contributor to this looming crisis as unprecedented.

Would not it time to work on the definition and enforcement of a new value system?

In doing research on this subject, I found reference to an article by Dr. Otto Chang appeared in Hsi Lai Journal of Humanistic Buddhism . Dr. Chang proposes 12 principles that can be used to establish a "universal ethic of the company."

1. The company must comply with international laws and guidelines of domestic and foreign governments.
2. The company should respect every individual and every culture it encounters in the exercise of his profession.
3. The company must align its mission and objectives of its social responsibilities and its duty to contribute to the advancement of civilization, it must establish its strategies accordingly to promote education, morality, well-being.
4. The company must adopt environmentally friendly technologies and less harmful to humans and wildlife.
5. The company should make products safe for consumers and report any risks that may be associated with their use.
6. The company must use its resources wisely economic and recycle all materials that may be to conserve natural resources.
7. The company must treat employees with respect, involve them in decision making, reward them appropriately and help them achieve their career and life.
8. The company should prohibit discrimination and / or harassment in any form whatsoever.
9. firm must establish structures and processes appropriate governance so that the interests of all its stakeholders are not adversely affected by management.
10. The company shall not implement operating strategies that may exhaust the economic resources of foreign countries or measures to eliminate monopolistic competition.
11. The company shall not make false advertising or adopt aggressive marketing strategies that affect society.
12. The company must invest in human capital and in research and development to improve productivity, technology and human knowledge.

Clearly this does not call into question the very principle of capitalism, but simply seek to manager beyond profit.

And why not, as proposed by the Interior Minister of Bhutan, Thinley, replace the Gross Domestic Product (GDP), the indicator to increase the wealth of a country by the Gross Domestic Happiness (BIB) ...