'An SMP (S ociety Private Military) is a company providing services in the field of secur ity and defense to governments , international organizations, NGOs or private companies. They operate in areas with high security risk and sometimes in conflict zones.
For governm nts, the use of SMP perm and primarily to reduce costs military intervention, in effect, the use of contractors is less s expensive than the use of military, particularly because of the rights granted this status (health insurance, salary ...). The client state can not commit its armed forces, thereby to reduce the official number of casualties.
For c ome governments that do not have an army of confidence is the way to have efficient and trained men. "
In these times in economic stability, as markets prEN NEET looks like a battlefield, companies need to find e new ways of doing operations.
Alas, between excessive rationalization and m ank of confidence in the future, large companies have often lost expertise in separating from seasoned HR .
Small Business have, in turn, rarely using s offer real marketing skills.
Here the concept of SMP Marketing Company Private , becomes interested ant.
Like their namesakes military, Marketing Private Companies bring together marketing professionals versed in the practices strategic thinking, marketing, promotional, relationship or Trade-Marketing ...
These men and women are not "simple consultants' looking good distance event takes place but actors really involved in the actions and results.
They could thus accompany and implement specific projects in the missions of a few months or years.
For SOHO or SME, it is even possible to pool resources by sharing them with other non-competitors.
Another advantage is that these experts, free from any personal ambition, could focus on the essential: to produce results ...
In truth, the idea is not really new. Indeed, in recent years, a Belgian company, The House of Marketing , provides businesses of Flatland product managers, marketing managers and directors involved in a mission mode.
Similarly, The Shadow Company proposes to set up and organize your Marketing Department for 3 months, 6 months, 1 year, 3 years ... according to your needs development.
The Shadow Company is currently conducting this type of mission for TPE and French for international companies launching new activities.
