Mercruiser 1970 120hp

you make your customers see all the colors? Better negotiate

In that case, why not use the "method of color" ?

This method is based on the results of research conducted by American psychologist William Marston (1893-1947) who published in 1928 "Emotions of normal people " .

Marston distinguishes four profiles in individuals: Dominant, Influential, Steady, Compliant (DISC). Each profile is assigned a color: red, yellow, green, blue.

Note: no color is superior to another. Each individual (customer) with a color has strengths and weaknesses.

on this assumption, a trade negotiator led even formed can easily guess the color of the caller and adapt its behavior.

RED

• His behavior: Dominant
• Its values: materialism and individualism
• Its engine: the challenges
• Her main emotion: anger
• Tactics to adopt: be factual, go to the essentials, quickly conclude by giving your partner the feeling that it decides.

THE YELLOW

• His behavior: Influential
• Its values: harmony and beauty
• Its engine: human contacts
• Her main emotion: joy
• Tactics to be adopted: let your partner express themselves, develop a friendly attitude, do not clutter the technical details but focus on innovation, in case of crop digression politely.

GREEN

• His behavior: Stable
• Its values: humanitarian
• Its engine: cooperation
• His main emotion: sadness
• Tactics to be adopted: win his confidence, but be patient directive.

BLUE

• His behavior: Conformist
• Its values: intellect and tradition
• Its engine: the search for rational solution
• His main emotion: fear
• Tactics to adopt: Do not try to make a friend, bring a lot of written material, reassure your partner with numbers, graphics, technical aspects.

In conclusion: A psychological approach simple and fun who knows a true success in business.